Stop It Now! was founded on the belief that adults are in the best position to keep children safe from sexual abuse. By adults, we mean parents, survivors, family members, law enforcement, and professionals of all types. We also believe that people who might sexually abuse a child have an important role to play in prevention. No other prevention program has ever directly challenged all adults to take full responsibility for ending sexual abuse.
Challenging individuals to hold themselves accountable is an important and bold first step towards stopping the sexual abuse of children. But it is not enough. We must broaden the notion of adult responsibility to inspire families and communities to push for a corresponding change in societal attitudes and government policies. As a society, we can’t identify effective solutions until we have the courage to face the real problem—people we care about who have lost control.
Stop It Now! relies on the public health model to create programming. Using a combination of research-based public education materials and social marketing campaigns, we seek to change the social climate and foster the prevention of child sexual abuse.